Behind the brand

At Moroccanoil®, our passion is empowering beautiful transformations. We started with the original Moroccanoil Treatment which revolutionized the haircare industry. We built our reputation on positive word of mouth from runways to salons to editorial spreads. Our antioxidant infused, nutrient rich, innovative formulas are unmatched and provide dramatic results. That is why salon-exclusive Moroccanoil is preferred by professionals and consumers alike -- because our products simply work.

We invite you to experience Moroccanoil and discover the performance behind the headlines.

learn about our history


Our story began when our co-founder, Carmen Tal, was traveling in Israel. After
a color service that left her hair badly damaged, a friend brought her to a salon
where she experienced an astonishing oil treatment. The result was that her
hair instantly transformed from damaged to shiny, smooth and manageable.

Inspired by the incredible results, Carmen set out to share this unique oil
treatment and its benefits with women around the world. At the time, oil
treatments were unconventional for hair but Carmen was undeterred by this
obstacle. She and her husband teamed up with a group of visionaries to perfect
this amazing formula. The result - they introduced Moroccanoil to the world.

Moroccanoil has become a haircare industry sensation embraced by
celebrities, runway stylists and women the world over. At the core of
our success is quality. We have perfected the Moroccanoil Treatment
and extended the line to include solutions for every hair need. Our formulas
not only leave hair naturally smooth and shiny but also improve its actual
condition to make it stronger with each use. We are proud to have created
a new haircare category and, even as we grow, to always remain unique in
our industry.