Q: What is the difference between Moisture Repair Shampoo and Conditioner and Smoothing Shampoo and Conditioner?
A: Both feature reparative properties, but they serve very different purposes. Moisture Repair Shampoo and Conditioner infuse damaged, weakened hair with proteins and reconstructive keratin to strengthen the hair shaft. Smoothing Shampoo and Conditioner contain AminoRenewâ„¢ which restores amino acids back into frizzy, unruly hair. This infusion mends broken disulfide bonds, which helps to align the hair shaftâ€” resulting in more manageable hair with a smooth appearance. Additionally, the two collections address different primary need states: products to repair damaged hair vs. products to tame and control frizzy hair.
Q: Will any of the products in the Smooth Collection affect hair colour?
A: The formulas are sulfate, phosphate and paraben-free and have been specifically tested to be colour-safe.
Q: How does AminoRenewâ„¢ work?
A: Frizzy, unruly hair tends to be a result of damage and misaligned bonds in the hair shaft. AminoRenewâ„¢ replenishes hair with amino acids to help mend these broken bonds, resulting in a smoother, more aligned hair shaft. AminoRenewâ„¢ facilitates a unique approach to smoothing by smoothing from the inside, out.