At this point, you’ve probably heard about our new styling tools. But you might have some questions about the why and what behind them. After all, we already had great styling tools—why start from scratch?
Essentially, it started with innovation. There’s been a lot of it in the styling tool space since we first launched ours, and we didn’t want to miss an opportunity to take advantage of that to better address common haircare concerns.
We knew from conversations we’ve had with our customers (and that our stylists have had with their clients) that most of you have two main goals when it comes to styling tools. First, you want to minimize the heat damage that they can cause. And second, you want it all to be simpler—to have high-quality tools that make it easy for you to recreate that fresh-from-the-salon look.
So, together with the pro stylists in the Moroccanoil family, we started brainstorming. The solution? Professional-grade tools that put your hair health first, take advantage of the latest tech, and make it easier than ever for you to create a look you love. Read on to meet the new styling tools.
Smooth Style Ceramic Heated Brush
What It Is: A heated brush that combines the styling benefits of a flat iron with the convenience of a paddle brush.
What Makes It Different: Because this runs through your hair rather than clamping down on it from both sides, it achieves the same sleek results as a flat iron with less heat exposure (read: minimized damage to your strands). It also has heated beveled edges that help you reach those tricky, close-to-the-root spots that you can’t approach with a straightener without risking a nasty burn. Last but not least, it features static-reducing ionic technology for shiny, frizz-free hair.
Use It For: Achieving sleek, healthy-looking hair in one step.
Smart Styling Infrared Hair Dryer
What It Is: A lightweight hair dryer equipped with innovative technology to reduce drying time and minimize thermal exposure.
What Makes It Different: This hair dryer harnesses Far Infrared Light, which gently heats the hair from the inside out to reduce heat damage and lock in moisture. It also has an energy-efficient design that provides 40% energy savings compared to traditional hair dryers, plus a patented ceramic honeycomb heating unit to concentrate airflow for precision styling and reduce drying time by up to 50%.
Use It For: Quick, effortless blowouts at home.
Power Performance Ionic Hair Dryer
What It Is: A professional-grade hair dryer that delivers smooth, salon-quality blowouts in less time.
What Makes It Different: We built this one to work in a salon setting, meaning it has an extra powerful Italian motor that can withstand serious styling. (It’s basically the Ferrari of hair dryers.) In additional to ultrafast airspeed, it features ionic technology to help lock in moisture and reduce static and a 99.9% Nano Silver grill to enhance shine.
Use It For: High-efficiency, salon-quality styling.
Perfectly Polished Titanium Flat Iron
What It Is: A flat iron that features titanium plates to provide fast, even heat with an effortless glide.
What Makes It Different: Titanium heats evenly and quickly in less than 60 seconds to deliver silky, frizz-free styles—faster. The plates are also extra-long, which maximizes surface area for faster performance and provides consistent heat distribution.
Use It For: Flawless straight looks or soft waves and curls.
Everlasting Curl Titanium Curling Iron
What It Is: A curling iron that creates frizz-free, long-lasting curls.
What Makes It Different: Like the flat iron, this curling iron takes advantage of the properties of titanium to deliver fast performance and even heat distribution while minimizing static and frizz. It also has an extra-long barrel, which provides plenty of room to wrap long or thick hair.
Use It For: Shiny curls and waves.
Shop our new styling tools here.