1. PRIVACY POLICY

Moroccanoil ® is sensitive to the concerns regarding the private information of the visitors to its websites and recognizes that users of the website may become concerned about the information they provide to Moroccanoil and how this information is later used. As a result, the below Privacy Policy addresses the users concerns and explains certain choices a user of the Moroccanoil websites can make about the manner in which their information is collected and used.

This Privacy Policy applies to our collection, use and disclosure of personal information. Except as otherwise required by law, it does not impose any limits on the collection, use or disclosure of business contact information or certain publicly-available information.

KEY ELEMENTS OF THIS POLICY

Please use the following links to find the parts of this Privacy Policy relating to the following topics:

1. Privacy Policy

2. Accountability

3. Information Collected

4. Information Collected through our Website

5. How Moroccanoil uses Information

6. Limits on Collection of Personal Information

7. Limits for Using, Disclosing and Retaining Personal Information

8. Service Providers

9. Disclosure

10. Security

11. Accuracy

12. Access

13. Children Privacy Policy

14. Other Websites

15. Copyright

2. ACCOUNTABILITY

Moroccanoil has designated a privacy officer who is responsible for our compliance with this Privacy Policy. You may direct any questions or complaints about this Privacy to our privacy officer in writing at: privacy@moroccanoil.com

3. INFORMATION COLLECTED

Moroccanoil has designed its websites to minimize the amount of personal information collected and request only the information that is required to ensure that users can effectively participate in the activities and events. No personal information is collected from visitors to this website unless they provide it to us voluntarily and knowingly.

At some Moroccanoil websites, users may be allowed to order products, gift items, enter contests, subscribe to services or otherwise respond to certain offers and opportunities. In order to accomplish this, it may be necessary for the users to voluntarily provide some of the following types of personally identifiable information: name, address, e-mail address, telephone number, fax number, credit card information and information about interest in and use of various products, programs and services.

At certain websites, users can request that items, products or information be sent directly to other recipients. It may be necessary for the users to provide their name, address, e-mail address and telephone number.

4. INFORMATION COLLECTED THROUGH OUR WEBSITE

Moroccanoil or its service providers that help us maintain and operate our web sites may also automatically collect certain non-personally identifiable information relating to users’ access to and use of our websites, as part of the standard operation of the hosting servers, by using cookies, web beacons, and other technologies. This technology does not personally identify the user or extract any information from the users’ computer. Rather, it is used to provide an enhanced online experience, to measure and monitor the use of the Moroccanoil website and to improve its design and content.

The information this technology collects may include: the name of the user’s Internet service provider, the user’s IP address, the user’s browser type and operating system, the user’s type of computer or mobile device, the date and time the user accessed the website, the Internet address of the website from which the user entered the Moroccanoil website, pages the user views, links the user clicks, the length of time the users visits our website, and where the user goes after leaving the Moroccanoil website. As stated above, data that would personally identify the user is known only when voluntarily submitted.

Moroccanoil may use various technological methods to track the patterns of users accessing and using our website, including the following methods
Cookies: Cookies are small pieces of information that are stored by your browser on your computer or mobile device. We use cookies to enhance your experience on our site and apps. Cookies in themselves do not identify the individual user, just the computer or device used. Users may be able to set their computers or devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. If you set your browser not to accept cookies, you may not be able to take advantage of the full features of our site or apps.

Web Beacons: Web beacons are small pieces of data that are embedded in images on the pages of websites. We may use these technical methods to analyze the traffic patterns on our site, such as the frequency with which our users visit various parts of our site. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We may also use these technical methods in HTML e-mails that we send to determine whether you have opened those e-mails or clicked on links in the e-mails. The information from use of these technical methods may be collected in a form that is not personally identifying.

Third-Party Analytics: We may use automated devices and applications, such as Google Analytics, to evaluate usage of our site and our apps. We also may use other analytic means to evaluate our services. We use these tools to help us improve our services, performance and user experiences. These entities may use cookies and other tracking technologies to perform their services. You may opt-out of Google Analytics by downloading and installing the Google Analytics Opt-Out Add-on for your web browser.

Click Stream Data: When you use, read, browse or download information from our website and apps, we or our service providers may also collect information such as the date, time and duration of a visit, information about your location, the pages accessed, the IP address of your computer, and any information downloaded.

Third-Party Ad Networks: We may use third parties such as network advertisers to serve advertisements on our site and app and on third-party websites or other media (e.g., social networking platforms). This lets us and these third parties to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one. We may provide these third-party advertisers with information, including Personal Information, about you.

Users may opt out of many third-party ad networks. For example, you may go to the Digital Advertising Alliance of Canada (“DAA Canada”) Consumer Choice Page for information about opting out of interest-based advertising and their choices regarding having information used by DAA Canada companies. You may also go to the Network Advertising Initiative (“NAI”) Consumer Opt-Out Page for information about opting out of interest-based advertising and their choices regarding having information used by NAI members.

Opting out from one or more companies listed on the DAA Canada Consumer Choice Page or the NAI Consumer Opt-Out Page will opt you out from those companies’ delivery of interest-based content or ads to you, but it does not mean you will no longer receive any advertising through our site or apps or on other websites. You may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA Canada or NAI websites, your opt out may not be effective. Additional information is available on the DAA Canada’s website at http://youradchoices.ca/ or the NAI’s website at www.networkadvertising.org.

Third-Party Content (e.g., social media links): Some of the content on our website and apps may include applications made available by third parties, which could include social media buttons or links that allow you to share content or links to our website and apps through the relevant third-party platforms. These third-party applications themselves may facilitate the collection of information by those third parties, through your interaction with the applications and sometimes even if you do not interact directly with them. We are not responsible for the technical operation of these applications or the collection and use practices of the relevant third parties. Please visit the relevant third-party websites to understand their privacy practices and options they may make available to you in relation to their collection of your personal information.

5. HOW MOROCCANOIL USES INFORMATION

If the user voluntarily provides any requested information, Moroccanoil generally uses that information for internal purposes only, such as to fulfill request for products, items and to provide the services the user may have requested. In addition, Moroccanoil may use this information to communicate directly with the user, such as to respond to inquiries, to fulfill a request for an online newsletter or other online subscription service, or to (in accordance with applicable law) offer the user additional information about our products, programs, services, promotions or offers. Such responses will include information on how to opt out from receiving further information or services.

Certain information Moroccanoil receives online may on occasion be combined with other records to enhance the ability to market (in accordance with applicable law) products or services that may be of interest to users.

Moroccanoil may also collect, use and disclose personal information for the following purposes:

• to authenticate your identity;

• to provide personal information to third-party suppliers of products and services (as discussed in more detail below);

• to manage or transfer our assets or liabilities, for example, in the case of an acquisition or merger, the provision of security for a credit facility or the change of a supplier of products or services;

• to maintain accurate customer records;

• to protect us, yourself and others from fraud and error and to safeguard our business interests;

• to collect debts owed to us;

• to comply with legal and regulatory requirements;

• to distribute to third parties including financial institutions, payment processors, landlords, lawyers, financial institutions and government licensing bodies for any of the above purposes. When your personal information is to be used for a purpose not previously identified, we will disclose that new purpose to you before such use, and we will seek your consent unless the use is authorized or required by law.

6. LIMITS ON COLLECTION OF PERSONAL INFORMATION

Moroccanoil will not collect personal information indiscriminately but will limit collection of personal information to that which is reasonable and necessary. We will also collect personal information as authorized by law.

7. LIMITS FOR USING, DISCLOSING AND RETAINING PERSONAL INFORMATION

Moroccanoil will only use or disclose your personal information for the purposes set out above and as authorized by law. We will destroy, erase or make anonymous documents or other records containing personal information as soon as it is reasonable to assume that the original purpose is no longer being served by retaining the information and retention is no longer necessary for a legal or business purpose. We will take due care when destroying personal information so as to prevent unauthorized access to the information.

8. SERVICE PROVIDERS

Moroccanoil may use agents or contractors for processing or fulfillment. Such agents or contractors are required to use the information only for purposes of carrying out the services they are performing for Moroccanoil. If we require an agent or contractor to deal with your personal information, we will take reasonable steps to ensure that they adhere to privacy procedures and will keep your personal information confidential. We will not provide more information than is necessary to the agent or contractor and will ensure that the information is returned or destroyed once the purpose for which it was given is filled.

Our agents or contractors may be located outside of your jurisdiction, and you acknowledge that personal information may be processed and stored in foreign jurisdictions with different privacy laws, and that the governments, courts or law enforcement or regulatory agencies in those jurisdictions may be able to obtain disclosure of that personal information through the laws of the foreign jurisdiction.

9. DISCLOSURE

Moroccanoil may have to disclose personally identifiable information in response to legal requests, for example court orders, subpoenas or specific requests from law enforcement agencies. We may also disclose your personal information, in accordance with applicable law, in connection with a corporate re-organization, a merger or amalgamation with another entity, or a sale of all or a substantial portion of our assets provided that the disclosed information continues to be used solely for the purposes permitted by this Privacy Policy by the entity acquiring the information.

10. SECURITY

Although Moroccanoil takes appropriate measures to safeguard against unauthorized disclosures of information, Moroccanoil cannot assure you that personally identifiable information that is collected will never be disclosed in a manner that is inconsistent with this policy. Moroccanoil has, however, put in place reasonable physical, electronic and administrative safeguards to help prevent the unauthorized access and use of the information collected online.

11. ACCURACY

We will make a reasonable effort to ensure that personal information we are using or disclosing is accurate and complete. Since the personal information we collect is provided directly by users, we rely on you to provide accurate personal information about yourself. However, if you demonstrate the inaccuracy or incompleteness of personal information, we will amend the information as required. If appropriate, we will send the amended information to third parties to whom the information has been disclosed. If a challenge regarding the accuracy of personal information is not resolved to your satisfaction, we will annotate the personal information under our control with a note that the correction was requested but not made.

12. ACCESS

You have a right to access your personal information held by Moroccanoil. Upon written request and authentication of identity, we will provide you your personal information under our control. We will also give you information about the ways in which that information is being used and a description of the individuals and organizations to whom that information has been disclosed. We may charge you a reasonable fee for doing so. We will make the information available within a reasonable time, and in any event within the timelines established by applicable privacy laws. In some situations, we may not be able to provide access to certain personal information (for example, if disclosure would reveal personal information about another individual, the personal information is protected by solicitor/client privilege, etc.). We may also be prevented by law from providing access to certain personal information. If we refuse an access request, we will notify you in writing, document the reasons for refusal and outline further steps which are available to you.

13. CHILDREN PRIVACY POLICY

Moroccanoil Company is especially sensitive to the need to protect the interests of children and has adopted this Children's Privacy Policy to supplement its Privacy Policy. Parents have the ultimate responsibility to supervise their children's online activities to ensure that children have a safe and rewarding experience. Moroccanoil urges parents to discuss the online release of personal information with their children and urges children to check with their parents before entering information on any website. When a child under 13 enters a contest or sweepstakes, asks to receive an e-mail newsletter, or requests to participate in other activities or receive other services, it may be necessary for Moroccanoil to ask the child to supply personally identifiable information, such as his or her name, address, e-mail address, telephone number, hobbies and information about his or her interest in, and use of, various products, programs and services. Moroccanoil does not request that the child disclose more information than is reasonably necessary to participate in the activity of interest to the child. In addition, Moroccanoil may also collect certain non-personally identifiable information when a child visits one of the Moroccanoil websites, as part of the standard operation of the hosting server, by using cookies or other technologies, as described above in the Privacy Policy. This technology does not personally identify a child or extract any information from his or her computer. Rather, as described above, these technologies are used to provide an enhanced online experience, to measure and monitor the use of the website and to improve its design and content. Data that would personally identify a child is known only when voluntarily submitted. Upon proper identification, any parent can review any personal information Moroccanoil has collected from his or her children, if Moroccanoil still maintains the information in its database. Moroccanoil websites are not intended for children and Moroccanoil suggests any minor to use this website only under supervision of an adult.

14. OTHER WEBSITES

Moroccanoil websites may contain links with other websites whose information and privacy practices are different from Moroccanoil’s. The users should consult the privacy policy of these other websites since these are not governed by Moroccanoil policy and may adopt different procedures for handling information. Please contact us if you have comments or concerns regarding our policies or practices. In addition, you may contact us if you want to do any of the following: Access the personally identifiable information this Moroccanoil website has collected about you or your child; Correct factual errors in such information; Request to have this information deleted, or request that Moroccanoil no longer collects or maintains such information. Please be sure to include your e-mail address or mailing address, and a telephone number, where we can reach you. We will take reasonable steps to verify your identity before granting you access to the personal information that we collect and maintain about you or your child.

15. COPYRIGHT

The entire content of the Moroccanoil® web sites, including but not limited to texts, designs, graphics, interfaces, or code and the selection and arrangement thereof (the "Content"), are the property of Moroccanoil or the property of other owners who have granted Moroccanoil the right to use such Content. In accordance with laws governing literary and artistic property rights or other similar rights, the reproduction, copy, publication, retransmission, communication or use in anyway of the Content is strictly forbidden without the prior written consent by Moroccanoil. All trademarks, registered or not, service marks and trade names (collectively the "Marks") are the property of Moroccanoil, or the property of other owners who have granted Moroccanoil the right to use such marks.