Blonde Perfecting Purple Shampoo
Banish brassiness in blonde, lightened (including brunette), and even grey hair with this sulfate-free purple shampoo, featuring deep violet pigments to counteract unwanted yellow and orange tones. The gentle cleansing, tone-correcting formula is specially designed to maintain cool tones in between salon appointments while enhancing color depth and dimension. ArganID™ technology helps repair hair from the inside out while sealing the cuticle to impart brilliant shine. Color-safe. Sulfate, phosphate, and paraben-free.
After only 1 use:
91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights*
92% said brassiness was toned down on blonde or grey hair*
*In an independent study on consumers ages 18–65, after 1 application.
How does Blonde Perfecting Purple Shampoo work?
Moroccanoil Blonde Perfecting Purple Shampoo deposits violet pigments to counteract yellow and orange hues, enhances the depth and dimension of your haircolor, and provides a natural-looking sheen that revives highlights.
Who can use Blonde Perfecting Purple Shampoo?
This shampoo is suitable for all hair types and formulated to work on blonde, lightened (including lightened brunettes), and grey hair.
How long do I leave Blonde Perfecting Purple Shampoo in my hair?
This shampoo should be massaged through wet hair and scalp like any other shampoo, then left on for 3–5 minutes. Follow with your favorite Moroccanoil conditioner.
How often should I use Blonde Perfecting Purple Shampoo?
It varies based on your starting shade and the amount of brass reduction you hope you achieve. We recommend starting with every third wash and experimenting to find out what works best for you!
What causes brassiness?
Going blonde can expose yellow tones, just as lightening dark hair can expose orange tones. Even grey hair is prone to yellowness due to environmental factors. In these cases, the exposure of underlying pigments may lead to unwanted brassiness.
What else do I need to know?
This sulfate-free and color-safe formula is not only gentle, it also contains ArganID™ technology to infuse argan oil deep into the hair's cortex, helping to seal the cuticle and impart brilliant shine.