{"title":"Hydration","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"category-view\"\u003e\n\u003cdiv class=\"category-description\"\u003e\n\u003cdiv data-element=\"main\" data-appearance=\"contained\" data-content-type=\"row\"\u003e\n\u003cdiv data-pb-style=\"W06I559\" data-element=\"inner\" data-video-fallback-src=\"\" data-video-lazy-load=\"true\" data-video-play-only-visible=\"true\" data-video-loop=\"true\" data-background-type=\"image\" data-background-images=\"{}\" data-parallax-speed=\"0.5\" data-enable-parallax=\"0\"\u003e\n\u003cdiv data-pb-style=\"A3LQBEM\" data-element=\"main\" data-appearance=\"default\" data-content-type=\"text\"\u003e\n\u003cp\u003eArgan oil and other best-in-class nourishing ingredients deeply hydrate normal to dry hair, for a healthier look and feel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","products":[{"product_id":"hydrating-shampoo","title":"Hydrating Shampoo","description":"\u003cp\u003eInfuse dehydrated, dry hair with much-needed moisture. Moroccanoil Hydrating Shampoo conditions hair with argan oil, Vitamins A and E and moisturizing red algae for hair that looks and feels healthier. This moisturizing shampoo is gentle enough for daily use and provides optimal hydration for both normal and color-treated hair. Increase your hair's manageability, smoothness and shine. Color-safe. Sulfate-free, phosphate-free and paraben-free.\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Full - 8.5 fl oz","offer_id":43888305275097,"sku":"SHAMPHYD250US","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Half-Liter - 16.9 fl oz","offer_id":44899674456281,"sku":"SHAMPHYD500US","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Liter - 33.8 fl oz","offer_id":43888305307865,"sku":"SHAMPHYD1000US","price":84.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2.4 fl oz","offer_id":43888305340633,"sku":"SHAMPHYD70US","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/18_SHAMPOO_HYDRATING_250mL_v2_1.jpg?v=1683502939"},{"product_id":"hydrating-conditioner","title":"Hydrating Conditioner","description":"\u003cp\u003eCondition and detangle dehydrated hair with Moroccanoil® Hydrating Conditioner. This gentle, daily-use formula leaves hair smoother, more manageable and easier to style. Infused with antioxidant-rich argan oil, vitamins A and E and moisturizing red algae for optimal hydration for all hair types- from normal to dry hair. Color-safe. Sulfate-free, phosphate-free and paraben-free.\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Full - 8.5 fl oz","offer_id":43888305373401,"sku":"CONDHYD250US","price":30.0,"currency_code":"USD","in_stock":true},{"title":"Half-Liter - 16.9 fl oz","offer_id":44899684614361,"sku":"CONDHYD500US","price":56.0,"currency_code":"USD","in_stock":true},{"title":"Liter - 33.8 fl oz","offer_id":43888305406169,"sku":"CONDHYD1000US","price":84.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2.4 fl oz","offer_id":43888305438937,"sku":"CONDHYD70US","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/26_CONDITIONER_HYDRATING_250mL_v2.jpg?v=1682817924"},{"product_id":"hydrating-styling-cream","title":"Hydrating Styling Cream","description":"\u003cp\u003eFor the perfect blow-dry, Moroccanoil Hydrating Styling Cream combines the extraordinary conditioning properties of antioxidant-rich argan oil and a soft hold—resulting in a product that is highly effective in creating smooth styles, and versatile enough for all hair types.\u003c\/p\u003e\n\u003cp\u003e• Improves softness by 74%*\u003cbr\u003e• Provides soft hold\u003cbr\u003e• Adds definition\u003cbr\u003e• Hydrates\u003cbr\u003e• Leaves hair smooth\u003cbr\u003e• Combats frizz and the effects of humidity\u003c\/p\u003e\n\u003cp\u003eWinner, Total Beauty Award, 2018\u003c\/p\u003e\n\u003cp\u003e*Based on an independent lab study.\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Full - 10.2 fl oz","offer_id":43888305471705,"sku":"HYDSTC300US","price":36.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2.5 fl oz","offer_id":43888305504473,"sku":"HYDSTC75US","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/104_STYLE-FINISHER_HYDRATING-STYLE-CREAM_300mL_v3.jpg?v=1682737730"},{"product_id":"intense-hydrating-mask","title":"Intense Hydrating Mask","description":"\u003cp\u003eFor dry strands in need of extra conditioning, this treatment mask is clinically proven to help deeply hydrate medium to thick hair. The ultra-rich and creamy formula only takes five minutes to penetrate deep into each hair strand, providing hydration and moisturization from the inside out. Rich in antioxidant argan oil plus nourishing ingredients to revive and revitalize dull, lifeless hair, leaving it softer, smoother, and shinier with improved manageability and texture.\u003c\/p\u003e\n\u003cp\u003e• Up to 6.5x more hydrated hair* \u003cbr\u003e• Up to 85% smoother hair*\u003cbr\u003e• Restores elasticity and shine\u003cbr\u003e• Treats in 5–7 minutes\u003c\/p\u003e\n\u003cp\u003eWinner, Reviewer's Choice Awards: Best in Beauty, Best Luxury Hair Mask, Influenster.com, 2018\u003c\/p\u003e\n\u003cp\u003e*Results based on an independent lab study.\u003cbr\u003e\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Full - 8.5 fl oz","offer_id":43888305602777,"sku":"ITHYDMK250US","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Half Liter - 16.9 fl oz","offer_id":43888305635545,"sku":"ITHYDMK500US","price":70.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2.5 fl oz","offer_id":43888305668313,"sku":"ITHYDMK75US","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/121_MASK_INTENSE-HYDRATING_250mL_v3.jpg?v=1682737044"},{"product_id":"moroccanoil-treatment-light","title":"Moroccanoil Treatment Light","description":"\u003cp\u003eDISCOVER THE ORIGINAL\u003c\/p\u003e\n\u003cp\u003eEnjoy healthy, silky, shiny hair that's full of life. Moroccanoil® Treatment Light is specifically formulated for the delicate needs of light-colored (including platinum and white) and fine hair. The original foundation for hairstyling, Moroccanoil Treatment Light can be used as a conditioning, styling and finishing tool all in one. Infused with antioxidant-rich argan oil and shine-boosting vitamins, this nourishing treatment detangles, speeds up drying time and boosts shine, leaving hair smooth and more manageable than ever before. Outshine the rest.\u003c\/p\u003e\n\u003cp\u003eJust one application of Moroccanoil Treatment Light increases hair's shine by up to 118%, according to an independent study.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eAWARDS\u003c\/p\u003e\n\u003cp\u003eBeauty Awards, Harper's Bazaar, 2017 \u003cbr\u003eDrop Dead Gorgeous, NYLON, 2017 \u003cbr\u003eUltimate Hair Hydrator, New Beauty, 2016 \u003cbr\u003eReviewer's Choice Awards, Influenster.com, 2016 \u003cbr\u003eFavorite Oil, Stylist Choice Awards, 2016 \u003cbr\u003eBest of Black Beauty Award, Splurge Worth Hair Brand, Essence, 2016\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Full - 3.4 fl oz","offer_id":43888306290905,"sku":"MO100LTUS","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Midi - 1.7 fl oz","offer_id":44631105732825,"sku":"MO50LTUS","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 0.85 fl oz","offer_id":43888306323673,"sku":"MO25LTUS","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/124_TREATMENT_LIGHT_100mL_v3_1.jpg?v=1774983318"},{"product_id":"moroccanoil-treatment-original","title":"Moroccanoil Treatment Original","description":"\u003cp\u003eGet the silky, shiny and healthy hair you've always wanted. Moroccanoil Treatment is the product that pioneered oil-infused hair care and created the worldwide buzz on argan oil. The original foundation for hairstyling, Moroccanoil Treatment can be used as a conditioning, styling and finishing tool. Infused with antioxidant-rich argan oil and shine-boosting vitamins, this completely transformative hair treatment detangles, speeds up drying time and boosts shine—leaving you with nourished, manageable, and smooth hair with each use. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eJust one application of Moroccanoil Treatment increases hair's shine by up to 118%, according to an independent study.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eGreatest of All Time: Hair\u003c\/p\u003e\n\u003cp\u003eWWD- Beauty INC\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e2025 Allure Readers' Choice Award\u003c\/p\u003e\n\u003cp\u003eAllure\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eElle Beauty 2025 Forever Favorites \u003c\/p\u003e\n\u003cp\u003eElle\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWomen's Health Beauty Awards 'Best Hair Mist'\u003c\/p\u003e\n\u003cp\u003eWomen's Health\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e2024 Best Leave-In Treatment\u003c\/p\u003e\n\u003cp\u003eGlamour\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eBest of the Best Awards 2023\u003c\/p\u003e\n\u003cp\u003eHarper's Bazaar\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e#1 Hair Oil Brand \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e*Circana, US Prestige Beauty TMM, Hair Oil, Annual 2025\u003c\/span\u003e\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Full - 3.4 fl oz","offer_id":43888306389209,"sku":"MO100US","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Midi - 1.7 fl oz","offer_id":44631101735129,"sku":"MO50US","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 0.85 fl oz","offer_id":43888306421977,"sku":"MO25US","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/153_TREATMENT_ORIGINAL_100mL_v3.jpg?v=1774983361"},{"product_id":"weightless-hydrating-mask","title":"Weightless Hydrating Mask","description":"\u003cp\u003eFor finer hair in need of extra conditioning, this whipped formula feels lighter than air on the hair. Designed to hydrate and moisturize in only five minutes, while imparting lightweight softness and shine. Rich in antioxidant argan oil plus nourishing ingredients, dull, lifeless hair is instantly revived and revitalized. The result will be hair that looks shinier and feels softer without being weighed down.\u003c\/p\u003e\n\u003cp\u003e• Hydrates and nourishes\u003cbr\u003e• Restores elasticity \u003cbr\u003e• Improves manageability\u003cbr\u003e• Treats in 5–7 minutes\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Full - 8.5 fl oz","offer_id":43888308617433,"sku":"WLHYDMK250US","price":46.0,"currency_code":"USD","in_stock":true},{"title":"Half Liter - 16.9 fl oz","offer_id":43888308650201,"sku":"WLHYDMK500US","price":70.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 2.5 fl oz","offer_id":43888308682969,"sku":"WLHYDMK75US","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/137_MASK_WEIGHTLESS-HYDRATING_250mL_v3.jpg?v=1682737957"},{"product_id":"leave-in-conditioner","title":"Leave-in Conditioner","description":"\u003cp\u003eInstantly detangle, hydrate, and protect hair with All in One Leave-in Conditioner. This multitasking spray works on all hair types to protect against breakage and thermal damage while nourishing and softening the hair for up to 72 hours. The lightweight, milky formula contains antioxidant-rich argan oil, pure amino acids to increase strength, a nourishing superfood blend, and naturally derived sugars that act as an anti-dehydration shield.\u003c\/p\u003e\n\u003cp\u003eMoroccanoil All in One Leave-in Conditioner reduces breakage by 49%*\u003c\/p\u003e\n\u003cp\u003e*Based on an independent lab study.\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Full - 5.4 fl oz","offer_id":43888333324505,"sku":"LIC160US","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 1.7 fl oz","offer_id":43888333357273,"sku":"LIC50US","price":15.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/111_STYLE-FINISHER_LEAVE-IN-CONDITIONER_160mL_v3.jpg?v=1682737022"},{"product_id":"hydration-discovery-set","title":"Hydration Travel Set","description":"\u003cp\u003eStart a daily hydration routine with the Hydration Travel Set. All four travel-sized products are formulated with argan oil and other nourishing ingredients and are fragranced with our signature scent, a Mediterranean-inspired blend of spicy amber and sweet floral notes. The products come inside a complimentary cosmetic bag, providing easy access to your beauty products.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eSet Includes:\u003c\/p\u003e\n\u003cp\u003e• Hydrating Shampoo Travel Size: A gently cleansing, moisturizing formula that infuses dehydrated hair with antioxidant argan oil and replenishing nutrients, adding manageability and shine.\u003cbr\u003e• Hydrating Conditioner Travel Size: A gently detangling formula that conditions dehydrated hair with antioxidant argan oil and replenishing nutrients to make hair more manageable and easier to style.\u003cbr\u003e• Moroccanoil Treatment Mist Travel Size: An ultra-lightweight, argan oil-infused spray that instantly absorbs into hair to enhance shine, smooth frizz, and provide lasting hydration and conditioning—with a weightless, light-as-air feel.\u003cbr\u003e• Hand Cream Fragrance Originale Travel Size: An intensely hydrating yet fast-absorbing hand moisturizer formulated with argan oil, hyaluronic acid, squalane, and a blend of cocoa and shea butters.\u003cbr\u003e\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":44711335985369,"sku":"MP26TRAVELC","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/D4425MO.Com_Packshots_TravelKits_Hydrating.jpg?v=1771885613"},{"product_id":"hydrating-shampoo-conditioner-bundle","title":"Hydrating Shampoo \u0026 Conditioner Bundle","description":"\u003cp\u003eHydrating Shampoo and Conditioner feature gentle cleansing, moisturizing formulas that infuse dehydrated hair with antioxidant argan oil and replenishing nutrients. Rich in vitamin A and red algae to help combat free radicals and retain moisture, leave hair looking healthy, with increased manageability and shine. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eColor-safe. Formulated without sulfates, phosphates, or parabens. PETA-certified cruelty-free.\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":44782566179033,"sku":"","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/D2974-MO.Com_Packshot_Shampoo-_-Conditioner-Bundles_Hydration.jpg?v=1712241015"},{"product_id":"moroccanoil-treatment-purple","title":"Moroccanoil Treatment Purple","description":"\u003cp data-mce-fragment=\"1\"\u003eSay goodbye to brassiness. The Moroccanoil Treatment that you know and love now formulated with tone-correcting violet pigments. Specially created for the needs of blonde, highlighted, and grey hair to neutralize brassiness and counteract unwanted yellow and orange hues over time. This rich yet lightweight argan oil-infused formula instantly absorbs into the hair to immediately enhance manageability, shine, and deliver long-term conditioning and softness without leaving residue.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eComplete with both styling and conditioning benefits, Moroccanoil Treatment Purple is a must in all styling and salon services—a single product that counteracts unwanted brassy hues over time, instantly restoring vibrancy and radiance, while creating long-lasting smoothness, increasing manageability, speeding up blow-dry time, and boosting shine.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e• Neutralizes brassiness over time\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e• Multitasking, lightweight formula with argan oil and linseed extract\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e• Protects against thermal damage**\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e• Helps hair look and feel healthier\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e• 95% of consumers surveyed said that Moroccanoil Treatment Purple refreshes highlights in just one use!*\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e \u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003eIn a consumer perception study conducted after one week of consistent use:\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e• 95% said the product reduces brassiness*\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e• 95% said the product helps maintain blonde tones between salon appointments*\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e• 95% said the product is a game changer*\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e• 91% said the product is essential to their blonde care routine*\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e*Based on results of an independent consumer test conducted on 75 respondents.\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e**Based on instrument testing.\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Full - 1.7 fl oz","offer_id":45066192781529,"sku":"MO50PPUS","price":38.0,"currency_code":"USD","in_stock":true},{"title":"Travel - 0.85 fl oz","offer_id":45066192847065,"sku":"MO25PPUS","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/TREATMENT_PURPLE_50mL_v3_sRGB190.jpg?v=1774983445"},{"product_id":"hydration-set","title":"Hydration Set","description":"\u003cp\u003eThis set features best sellers from the Hydration Collection, including a \u003cstrong\u003eFREE \u003c\/strong\u003etravel-sized leave-in conditioner.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eSet Includes:\u003cbr\u003eHydrating Shampoo Full Size: A gently cleansing, moisturizing formula that infuses dehydrated hair with antioxidant argan oil and replenishing nutrients, adding manageability and shine.\u003cbr\u003eHydrating Conditioner Full Size: A gently detangling formula that conditions dehydrated hair with antioxidant argan oil and replenishing nutrients to make hair more manageable and easier to style.\u003cbr\u003e\u003cstrong\u003eFREE \u003c\/strong\u003eAll in One Leave-in Conditioner Travel Size: Lightweight leave-in conditioning spray infused with argan oil instantly detangles and hydrates, for up to 72-hour softness and nourishment. Protects against breakage and thermal damage. Helps reduce static and prevent split ends.\u003cbr\u003e\u003c\/p\u003e","brand":"Moroccanoil","offers":[{"title":"Default Title","offer_id":45250465857753,"sku":"MP26SPRINGC","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0647\/5540\/0921\/files\/D4422_MO.Com_Packshots_Spring_Kits_Hydrating_Kit_1.jpg?v=1772034898"},{"product_id":"hydrating-shampoo-conditioner-liter-bundle","title":"Hydrating Shampoo \u0026 Conditioner Liter Bundle","description":"\u003cp\u003eHydrating Shampoo and Conditioner feature gentle cleansing, moisturizing formulas that infuse dehydrated hair with antioxidant argan oil and replenishing nutrients. Rich in vitamin A and red algae to help combat free radicals and retain moisture, leave hair looking healthy, with increased manageability and shine. \u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eColor-safe. 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