Moroccanoil co-founder Carmen Tal was miles from home when, after a routine color service gone awry, she experienced the powerful Moroccanoil Treatment while traveling. As she witnessed the transformation of her hair instantly revitalised, going from damaged to shiny, smooth, manageable, she went on a quest to share the magic of this argan oil hair treatment with women across the globe.
Moroccanoil set out to create the proper canvas for all hair care and hairstyling. Our signature product, Moroccanoil Treatment, is the perfect foundation for hair. Complete with both styling and conditioning benefits, this award-winning formula infused with argan oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine.