Neutralize brassiness with our pro-strength purple shampoo.
Find masks to repair, re-hydrate, fight frizz, and more.
Meet the newest Color Depositing Masks: Lilac & Copper.
New! Instantly detangle, hydrate, and protect your strands.
Make every day a good hair day with these easy-to-use styling tools.
Take our Hair Quiz to find the right products for you.
Firm, smooth, and nourish skin while you sleep.
Why we love our signature ingredient (and why you will, too).
Note: Individual results depend on the starting condition of the hair
NEED HELP DECIDING WHICH SHADE?
First things first: Conduct a strand test to see how your hair responds.
Start with clean, towel-dried hair.
Section hair and apply a generous amount. Distribute evenly using a wide-tooth comb.
Leave on for 5–7 minutes, depending on desired intensity.
Rinse thoroughly. Style as usual.
WHAT HAPPENS WHEN
Discover the ingredients and technology behind Color Depositing Mask.