3 Beauty Looks We Loved at New York Fashion Week

When it comes to New York Fashion Week, clothing and accessories might be the raison d’être—but unsurprisingly, we mostly have eyes for the beauty. This season, Moroccanoil stylists—led by our Artistic Director, Kevin Hughes—had the privilege of creating hairstyles to pair with looks from three of our favorite designers. Read on to find out how to recreate the New York Fashion Week styles at home.

The Blonds: Sleek Style

For a show historically known for theatrical flair, the challenge was creating hairstyles that stand up to statement-making looks without stealing the spotlight.

“The show is centered around an over-the-top spectacle, where goddesses, muses, and icons meet,” says Kevin. “We wanted to create looks that radiate opulence and abundance while complementing the textures of feathers, chains, snakeskin, and crystals.”

The solution? Sleek side ponytails and finger waves. Read on to recreate the former.

How To: Sleek Side Part Ponytail

On damp hair, use a dime size amount of Moroccanoil Treatmentor Moroccanoil Treatment Light for finer hair—to provide the perfect foundation for styling.

Apply Smoothing Lotion throughout the hair to fight frizz and prep strands before blow drying.

Next, blow dry hair using the Ceramic 55 mm Round Brush.

Create a deep side part or center part, and spray Perfect Defense throughout to protect hair before flat ironing the entire head.

Gather all the hair into a low ponytail and secure using an elastic band.

If desired, use Styling Gel to sculpt baby hairs along the hairline into swirls and curls.

Finish the look using Luminous Hairspray Strong.

Lela Rose: Soft, Feminine Waves

The collection was inspired by florals, specifically the New York City flower markets where everything is rich with color, bustle, and rare beauty. “We wanted to create soft and sophisticated, feminine, subtle waves to play off of the vibrant hues and stunning gowns from the collection,” says Kevin.

How To: Soft Waves

On damp hair, use a dime size amount of Moroccanoil Treatment or Moroccanoil Treatment Light to provide the perfect foundation for styling. Next, apply Hydrating Styling Cream throughout to fight frizz and provide soft hold.

Spray Perfect Defense throughout the hair to protect it from heat styling. Let the hair rest for 1–2 minutes as the product dries.

Part the hair down the center, then blow-dry using the Ceramic 55 mm Round Brush and a professional-grade hair dryer.

Next, spray Luminous Hairspray Strong on the front portion of the hair. Directionally blow dry front pieces to hold behind the ears.

To create subtle bends throughout the back of the hair, use a flat iron.

Add Mending Infusion to mid lengths to ends of the hair. Finish the look with Luminous Hairspray Strong to maintain the sleek, behind-the-ear look.

DESIGN TIP: Add flair with bobby pins, barrettes, or other hair accessories.

Cynthia Rowley: Put a Bow On It

If the Cynthia Rowley runway show had a unifying theme, it might be “expect the unexpected”. “Frilly dresses over t-shirts, exaggerated proportions, a collage of spicy colors and textures; it was all about embracing the unexpected as a source of inspiration for all that we do,” says Kevin. “The undone waves paired with an oversized bow provided the perfect complement to the runway looks, whether it was a dainty dress or a sweat suit for the streets.”

One thing we really loved about this particular show? Each item was produced in limited quantities to keep the fashion industry’s environmental impact in mind. With more and more brands prioritizing sustainability, we’re sure to see more of this theme in future New York Fashion Week shows and presentations.

How To: Undone, Accessorized Waves

On damp hair, use a dime-sized amount Moroccanoil Treatmentor Moroccanoil Treatment Lightfor finer hair—to provide the perfect foundation for styling.

Next, apply Hydrating Styling Cream from mid-length to ends of the hair.

Spray Perfect Defense throughout the hair to protect before heat styling, then blow dry.

While blow-drying the hair, create a sweeping, deep side or center part using a 25 mm Ceramic Round Brush.

Once dry, use a flat iron to create undone, disheveled waves with straight ends and little-to-no lift throughout the hair.

After creating the waves, spray Dry Texture Spray in every section of the hair and comb through with fingertips.

Finish the look with Luminous Hairspray Strong to hold the waves and side swept bangs.

DESIGN TIPS: Secure the deep side swept part by placing a large black bow dramatically low on the right side of the head. For additional styling, place four smaller bows in a linear fashion on the right side of the head.

Photo Credit: Caroline Fiss