They’re finally here! We are thrilled to introduce our new Color Depositing Masks to the world. They’re unlike anything we’ve launched before, and the whole Moroccanoil Team has been having so much fun testing them. But if you’re anything like we were not so long ago, you might have a few questions—starting with the big one:
What is a Color Depositing Mask?
These dual-benefit masks give you beautiful, temporary color, plus all the nourishing benefits of a deep conditioning treatment. Because they come in seven shades—ranging from the tropical pink Hibiscus to the rich, velvety Cocoa—there’s something for just about everyone. Play with fun fashion shades (like Aquamarine, Hibiscus, Rose Gold, and Platinum), enhance your existing color with, say, golden-hued Champagne or crimson-brown Bordeaux, or apply as needed to maintain your salon color between visits.
(Update as of January 2021: the collection now includes two new shades, Copper and Lilac!)
How long will my color last?
Color Depositing Masks add temporary color that’s designed to gradually fade out over time. How long your color lasts will depend on several factors—including your starting shade, how often you wash your hair, and your hair’s porosity. (You can read more about porosity here. The gist of it: if you frequently heat-style or color your hair, it’s probably on the porous side.) Which mask you choose also affects longevity. Hibiscus and Aquamarine are the most vibrant colors and may last longer than other shades.
Generally speaking, people with lighter or more porous hair will experience a brighter and longer-lasting result. That means that if you have dirty blonde hair that you’ve never colored, your best friend is a platinum blonde, and you both try Hibiscus, her hair will likely be to be a lot pinker for a lot longer than yours will be.
If I leave the mask on longer, will the color be more intense?
Yes, the longer the mask is left in the hair, the more intense your results will be. (Up to a point, at least—leaving the mask in for a few hours won’t yield results all that different from those achieved by leaving it in for, say, half an hour.)
However, you can play around with the amount of time you leave it in to achieve different color effects.
For instance, Ally from the Moroccanoil PR team, who has light blonde hair, has been experimenting with the Rose Gold Color Depositing Mask. “If I am looking for a tiny pop of color that looks a bit glossy and gives just a hue of pink, I will put the rose gold on for 2-3 minutes,” she says. “Very light and subtle but also visible enough for people to notice. Best part—it washes out in about 2 washes!”
Will the mask color my hair evenly?
Because some parts of your hair may be more porous than others, the shade and intensity of the color may vary. As a rule of thumb, assume the color will be more vibrant and longer-lasting on lighter strands of hair—or parts of your hair that have been previously colored. That means if you have highlights, ombre, or balayage, you can expect the color to show up most vividly on whichever strands have been pre-lightened.
Jennifer, a Copywriter at Moroccanoil, initially tried Color Depositing Mask in Bordeaux on her (pre-colored) red hair and noticed that “it was much more vivid on the parts of [her] hair that were previously dyed.” When she tried another shade more recently, her hair had been colored just a week or two before. “The results were much more even, with vibrant color from root to tip—and OMG so soft and shiny! If I try Color Depositing Mask again, I want to make sure my underlying haircolor is fresh and uniform.”
Note: These masks are not formulated to cover greys!
Will these masks damage my hair?
No. In fact, they do the opposite. The masks are intensely nourishing treatments, and do not contain ammonia, peroxide, or bleach. They also contain a star-studded roster of ingredients, including our exclusive ArganID™ technology, which infuses argan oil deep into hair’s cortex and helps seal the cuticle. They also feature an amino acid blend to nourish, detangle, and boost shine, plus Apricot Kernel Oil to help soften hair and improve hydration with oleic acid, linoleic acid, and Vitamin E.
Will my hair go back to its original color?
Yes, the Color Depositing Masks add temporary color that’s only deposited on the outermost layer of the hair. With regular washing, the color will eventually fade out over time. To hit reset and speed up the color washout process, visit a Moroccanoil salon and consult with your stylist.
Will these masks stain my hands?
Minimal, temporary staining may occur and can easily be washed off with soap and water. But if you want to be extra careful (or have a brand-new manicure, for instance), you can also wear gloves while applying the mask for extra protection against staining.
Will these masks stain my shower?
No, the masks won’t stain your shower or tub. If you do see trace amounts of color, it’s likely because the color has adhered to soap residue and can be washed away with your usual shower cleaning products.
Why do some shades only work on blonde hair?
Color Depositing Masks only deposit color on the surface of the hair. They don’t do anything to change the underlying color. That means that applying certain shades to dark hair is somewhat like using a colored marker on black paper—it won’t show up unless you lighten the surface to which you’re applying the color.