ProArginine + ArganID System

The core of the Moroccanoil Professional Haircolor Collection is our proprietary ProArginine + ArganID® System, created to provide exceptional protection throughout the color process.

ProArginine

ProArginine is a type of amino acid that is naturally found in the hair fiber. In its original state, it is highly alkaline. When used at higher, active levels, it becomes a powerful good-for-you alkalizing agent that supports the haircolor chemistry. After ProArginine is finished with its alkalizing duties, it improves the hair’s integrity, creating healthier-looking hair allowing for long-lasting color.

ArganID Technology

Moroccanoil Blonde Voyage Lighteners are designed to protect and nourish the hair while providing controlled and reliable lift to achieve each client’s ideal blonde.

The Blonde Voyage portfolio contains both a Powder Lightener, an all-purpose lightener for on and off-scalp application, and as a Clay Lightener, ideal for freehand techniques and precision application.

The Process

During the haircolor process, ProArginine + ArganID work
together to protect and nourish the hair.

• ProArginine acts as an alkalizing
agent that effectively swells the cuticle to allow haircolor to penetrate the hair.

• ArganID Technology builds moisturebalance deep within the hair.

• Color adheres more readily to hair restored with the ProArginine + ArganID System, creating healthier-looking, long-lasting haircolor.

Additional Haircolor Technology

The Moroccanoil Blonde Voyage Powder and Clay Lighteners feature our proprietary BondCare + ArganID System, which helps maintain the integrity of the hair during the lightening process. First, BondCare helps protect bonds to help reduce damage and breakage. Then, the microencapsulated argan oil-based technology infuses antioxidant-rich oil deep into the cortex of the hair for added shine and conditioning benefits. Both products also contain multiple persulfates that break down the melanin at different stages of the lightening process, controlling off-tones for clear blonde results.