For blonde, lightened brunette, and grey hair
For blonde, lightened brunette, and grey hair
A pro-strength, sulfate-free purple shampoo to gently cleanse while neutralizing brassiness and helping to restore brighter, more radiant color.
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For blonde, lightened brunette, and grey hair
Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Sulfate, phosphate, and paraben-free.
In an independent consumer study of women ages 18-65 on the combined effects of Blonde Perfecting Purple Shampoo and Conditioner:
Positively charged micro-capsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle.
Impart color and visual effect, enhancing depth, dimension and providing a natural-looking sheen. These rich, iridescent pigments also have a satin luster and superior coverage properties.
Yes, we recommend utilizing the shampoo and conditioner together for the best brass-eliminating results.
Moroccanoil Blonde Perfecting Purple Shampoo deposits violet pigments to counteract yellow and orange hues, enhance the depth and dimension of your haircolor, and provide a natural-looking sheen that revives highlights.
This shampoo is suitable for all hair types and formulated to work on blonde, lightened (including lightened brunettes), and grey hair.
This shampoo should be massaged through wet hair and scalp like any other shampoo, then left on for 3–5 minutes. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.
It varies based on your starting shade and the amount of brass reduction you hope you achieve. We recommend starting with every third wash and experimenting to find out what works best for you!
Going blonde can expose yellow tones, just as lightening dark hair can expose orange tones. Even grey hair is prone to yellowness due to environmental factors. In these cases, the exposure of underlying pigments may lead to unwanted brassiness.
Blonde Perfecting Purple Shampoo and Conditioner provide intense color correction during the cleansing process, as the hair cuticle is gently lifted allowing pigments to penetrate more deeply resulting in more intense toning benefits. Moroccanoil Treatment Purple provides daily color correction to maintain those benefits between washes. We recommend using them together for maximum results!
Overall rating: 4.734861 / 5 from 4888 reviews.
Blonde Perfecting Purple Shampoo effectively neutralizes brassiness and tones blonde, lightened brunette, and grey hair. It leaves hair feeling soft, clean, and manageable, with a vibrant and long-lasting color. The gentle formula, free from sulfates, phosphates, and parabens, repairs hair from the inside out.
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"I absolutely love the Blonde Perfecting Purple Conditioner from Moroccan Oil. It keeps my blonde looking bright and fresh while toning down any brassiness without drying out my hair. My hair feels soft, smooth, and well-nourished after every use, and the scent is amazing as always. Definitely a must-have for maintaining cool, vibrant blonde tones."
"For me, the effect of violet is subtle but nice. I don't study the color gradations super closely but I do like the consistency I get. Where I do notice positive effects is in the texture and manageability of my white hair. I use the shampoo and conditioner once a week to manage any color creeping away from white. I like the way my hair feels and its tone with regular use of both violet shampoo and violet conditioner."
"I love the results from using this conditioner. The smell is wonderful and the color of my hair definitely improved."
"I was recommended to use this by my hair stylist and I am so glad I took this. My hair feels better and so does the color. . . ."
"A little goes a long way. This shampoo I use once a week to control the brassiness of my hair color. I am very happy with the results."
"I use this violet shampoo on my naturally whitish hair once a week. It is the only such shampoo i've found that doesn't make my hair dry and stiff."
"I love it. It keeps the brassiness away from my hair and it smells good too"
"I just had my gray transformation & this shampoo is Amazing! Leaves my hair clean & vibrant!"
"A must have along with the Purple Shampoo! The combination is Perfection! Leaves hair Beautiful & Vibrant!"
"Absolutely love this shampoo, takes the brassy away. Smells super clean, this is my second purchase"
