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Blonde Perfecting Purple Shampoo

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2.4 FL.OZ. / 70 ml

Fight brassiness in blonde, lightened brunette, and grey hair with this sulfate-free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional-strength tone-correcting shampoo helps you maintain your ideal haircolor between salon appointments. The gentle formula cleanses without drying and contains ArganID™ to help repair hair from the inside out. Color-safe. Sulfate, phosphate, and paraben-free. 

After only 1 use:

91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights*

92% said brassiness was toned down on blonde or grey hair*

*In an independent study on consumers ages 18–65, after 1 application.

Massage through wet hair and scalp. Leave on for 3–5 minutes. Rinse well. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.

Do I need to use Blonde Perfecting Purple Shampoo and Conditioner together?

Yes, we recommend utilizing the shampoo and conditioner together for the best brass-eliminating results.


How does Blonde Perfecting Purple Shampoo work?


Moroccanoil Blonde Perfecting Purple Shampoo deposits violet pigments to counteract yellow and orange hues, enhances the depth and dimension of your haircolor, and provides a natural-looking sheen that revives highlights.


Who can use Blonde Perfecting Purple Shampoo?


This shampoo is suitable for all hair types and formulated to work on blonde, lightened (including lightened brunettes), and grey hair.


How long do I leave Blonde Perfecting Purple Shampoo in my hair?

This shampoo should be massaged through wet hair and scalp like any other shampoo, then left on for 3–5 minutes. Follow with Moroccanoil Blonde Perfecting Purple Conditioner.


How often should I use Blonde Perfecting Purple Shampoo?

It varies based on your starting shade and the amount of brass reduction you hope you achieve. We recommend starting with every third wash and experimenting to find out what works best for you!


What causes brassiness?


Going blonde can expose yellow tones, just as lightening dark hair can expose orange tones. Even grey hair is prone to yellowness due to environmental factors. In these cases, the exposure of underlying pigments may lead to unwanted brassiness.


What else do I need to know?


This sulfate-free and color-safe formula is not only gentle, it also contains ArganID™ technology to infuse argan oil deep into the hair's cortex, helping to seal the cuticle and impart brilliant shine.